Off The Tools Alliance review (2026): what Wayne Bettess's membership offers, what it costs, and a simpler alternative
Off The Tools Alliance is Wayne Bettess's coaching membership for UK tradesmen, from £197 plus VAT a month for training and community to £997 plus VAT a month for the Mastermind tier, plus a free Skool community of about 500 members. It has 26 Trustpilot reviews at 4.7. Growth Bull is £69 a month for the review and ranking part alone.
Written by Tom Riley, founder of Growth Bull
9 min read Prices checked October 2026
Off The Tools Alliance is Wayne Bettess's business coaching membership for UK tradesmen. It is sold in three monthly tiers, Alliance at £197 plus VAT, Alliance XL at £297 plus VAT and Alliance Mastermind at £997 plus VAT, with a free community on Skool and a podcast underneath. On Trustpilot it has 26 reviews, all five-star, with a 4.7 TrustScore.
Growth Bull is software rather than coaching: £69 a month to get Google reviews from every paid invoice and see where you rank. This review is for the plumber or electrician deciding whether a monthly coach or a monthly tool is the better next spend.
Written by Tom Riley, founder of Growth Bull. Where Off The Tools Alliance is the better choice, we say so. Facts and prices checked 1 October 2026.
If you were looking for the Off The Tools Programme, that is a different company: see our TradeCoach review. Both appear in our roundup of marketing for tradesmen.
Growth Bull vs Off The Tools Alliance
Off The Tools Alliance is a monthly coaching membership with a podcast audience behind it and clearly published tiers, while Growth Bull is a £69 a month tool that gets Google reviews from paid invoices and tracks your rankings without any coaching attached.
Choose Growth Bull if
you want reviews from every paid invoice and a live view of your map, search and AI rankings for a fixed monthly price with no coaching to keep up with.
Starting price: £69/mo
Choose Off The Tools Alliance if
you want ongoing coaching, accountability and a community of other trades owners, and £197 to £997 plus VAT a month fits your budget.
Starting price: £197+VAT/mo
Side by side
What each company says about itself, on its own website, next to ours.
Both screenshots show the public websites as they looked on 1 October 2026. The Off The Tools Alliance screenshot belongs to Off The Tools Alliance and is shown here for a fair, like-for-like comparison.
At a glance
Growth Bull ahead: 2Off The Tools Alliance ahead: 1Level: 5
| What you get | Growth Bull | Off The Tools Alliance |
|---|---|---|
| What you are buying | Software: review requests, Rank Map, Keyword Tracker, AI Visibility | A monthly coaching membership with training, community and calls |
| Gets new Google reviews automatically | Yes, one text and one email after every paid invoice | No, it coaches you on customer acquisition |
| Coaching, accountability and a community | No | Yes, with one-to-one calls on the XL and Mastermind tiers |
| Map and search rank tracking | Yes, Rank Map and Keyword Tracker on Complete Growth | Not offered |
| Published price | Review Builder £69 a month, Complete Growth £129 a month | £197, £297 or £997 plus VAT a month |
| Commitment | None, 7-day free trial, cancel any month | Monthly membership; minimum term not published |
| Free way in | 7-day free trial | Free Skool community of about 500 members and the podcast |
| Company | UK, prices in pounds and dollars | Off The Tools Limited, Dunstable, incorporated 2020 |
The tick marks the stronger option on that row. Prices per month, checked 1 October 2026.
Who are Off The Tools Alliance and what do they sell?
Off The Tools was founded by Wayne Bettess to coach the UK trades and construction industry, and most people meet it through the podcast, Off The Tools with Wayne and Andy, which has run for years and features trades owners, suppliers and business guests. The company, Off The Tools Limited (company number 12982189), was incorporated on 28 October 2020 as Bettess & Bazil Limited, renamed in June 2022, and is registered at The Incuba in Dunstable. It is active.
The Alliance is the membership. The site describes it as no-nonsense business coaching for UK tradesmen: plumbers, electricians, builders, gas engineers and the rest. The three tiers, from the site's own FAQ:
- Alliance at £197 plus VAT a month, with online training, resources and the community.
- Alliance XL at £297 plus VAT a month, which adds a monthly 30-minute one-to-one coaching call with Wayne Bettess or the coaching team, plus accountability support.
- Alliance Mastermind at £997 plus VAT a month, with weekly support and one-hour monthly calls.
The site also mentions help implementing tools such as Quotient quoting software, with full setup from £750 plus VAT, so there are paid extras beyond the membership.
Below the paid tiers sits a free Off The Tools Alliance community on Skool, with 501 members when we looked, promising access to training and to Wayne himself. That is the sensible place to start.
What does Off The Tools Alliance cost and what is the commitment?
Off The Tools Alliance costs £197, £297 or £997 plus VAT a month depending on tier, so £236.40 to £1,196.40 a month with VAT if you are not VAT registered and cannot reclaim it. The site does not publish a minimum term or a cancellation notice period, so ask before you join.
The pricing is clearer than most coaching offers: the numbers are on the page rather than revealed on a call. That counts for something. Over a year the entry tier is about £2,364 plus VAT, which is less than a one-off programme such as TradeCoach's £6,000 but, unlike a course, it keeps going until you stop it.
What do customers say about Off The Tools Alliance?
Off The Tools Alliance has 26 reviews on Trustpilot, all five-star, with a 4.7 TrustScore. Reviews mention the coaching and accountability, profit improvements, and that the coaches run businesses of their own. One reads "Wayne and Andy have plenty of knowledge as they both have running businesses" (Adam Mullan, Trustpilot, August 2026).
As with most coaching businesses, the sample is small, and the podcast audience is far larger than the paying membership. Google and Facebook review counts were not retrievable from public pages, so they are not published here.
Who does Off The Tools Alliance suit?
Off The Tools Alliance suits a trades owner who wants a coach in their corner every month rather than a one-off course: someone who listens to the podcast already, likes the people, and will turn up to the calls. The XL tier's monthly one-to-one is the point at which it becomes personal coaching rather than content.
It suits someone who wants a specific marketing outcome less well. The Alliance coaches you on customer acquisition; it does not run anything for you, and the lead-gen, reviews and SEO still need doing by you or by a tool after the call ends.
Where Growth Bull fits instead
Growth Bull is the tool that does the review and ranking part without a call. Growth Bull's Review Builder connects to Xero, QuickBooks, Sage, FreeAgent, HubSpot or Pipedrive and sends one text and one email asking for a Google review after every paid invoice. It is £69 a month, with a 7-day free trial and no contract.
Complete Growth at £129 a month adds Rank Map, which scans a grid of points around your town and names who holds number one for your trade, so you can see the map pack (the box of three businesses with a map at the top of Google) change over the weeks. Keyword Tracker follows your search positions, and AI Visibility asks ChatGPT, Claude and Google's AI who they recommend in your town and shows whether you are named.
Growth Bull will not hold you accountable or coach you on pricing. If that is what you need, the Alliance is a fair way to get it, and plenty of owners would run both: the membership for the business, the tool for the reviews.
Verdict
In our view, Off The Tools Alliance is a well-liked, transparently priced coaching membership with a genuine community behind it, and the free Skool group makes it easy to judge before paying. The things to check are the minimum term and whether the entry tier gives you enough contact to be worth £197 plus VAT a month.
If the gap is reviews and rankings rather than coaching, start with the cheaper fix. Try Growth Bull free for seven days at growthbull.io/signup, or book a call with Tom.
Questions people ask
How much does Off The Tools Alliance cost?
Off The Tools Alliance lists three tiers on its site: Alliance at £197 plus VAT a month for online training, resources and community; Alliance XL at £297 plus VAT a month, which adds a monthly 30-minute one-to-one coaching call and accountability; and Alliance Mastermind at £997 plus VAT a month with weekly support and one-hour monthly calls (checked October 2026).
Is there a free version of Off The Tools?
Yes. The Off The Tools Alliance community on Skool is free, had 501 members when we checked, and is fronted by Wayne Bettess. There is also the long-running Off The Tools podcast with Wayne and Andy. The paid Alliance tiers add structured training and coaching calls.
Who is Wayne Bettess?
Wayne Bettess founded Off The Tools, a business coaching and podcast brand for the UK trades and construction industry. The company, Off The Tools Limited, was incorporated on 28 October 2020 as Bettess & Bazil Limited and took its current name in June 2022. It is registered in Dunstable.
Is Off The Tools Alliance any good?
On Trustpilot it has 26 reviews, all five-star, and a 4.7 TrustScore. Reviewers mention the coaching, accountability and the fact that Wayne and Andy run businesses themselves. It is a small sample, so try the free community first and read the reviews before committing to a paid tier.
Is Off The Tools Alliance the same as TradeCoach's Off The Tools Programme?
No. Off The Tools Alliance is Wayne Bettess's membership. The Off The Tools Programme is a separate course sold by Daren Henderson's TradeCoach, a different company in Scotland. The names are similar because getting off the tools is what every trades coach sells; check which one you are buying.
What is a simpler alternative to Off The Tools Alliance?
If you want more Google reviews and a clear view of where you rank, rather than coaching, Growth Bull's Review Builder is £69 a month with a 7-day free trial and no contract. It sends a review request after every paid invoice. Complete Growth at £129 a month adds map, keyword and AI visibility tracking.